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Tuesday, June 16, 2009

Artwork: Made By Turtle




The above artwork certainly has nothing to do with promotional products, although you could technically consider any work of art to be custom imprinted. The above painting, made for the Donghua Univiersity Art Design Institute has absolutely no promotional qualities at all. It hasn't been screen printed. It's not highlighting a company's logo. And it's not exactly a product. But it was painted by a turtle.

The Institute, which wanted to increase the number of students turned to animals as their next masters of the craft. Turtles, earthworms, and snakes were exposed to non-toxic, eco-friendly inorganic pigments and then given canvases to "express themselves." The designs came out wonderfully, and considering that no animals were harmed in this process, it's an excellent way of promoting the school and enticing new aspiring artists. Because, if a turtle can do it...

It's not surprising that during the exhibit, enrollment to the institute increased by 11%. These designs are pretty impressive. If they really wanted to capitilize on this, I think I would be down with adding this artwork to some custom mugs.
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