A Promotional Executive Chair: With a Twist

The business magazine, Wirtschaft Woche of Germany has joined forces with the wild West to create one amazing advertising opportunity. The World's First Executive Chair Rodeo. Now all you business ladies and gentlemen lace up your steel toe boots and get the lasso ready. We're in for a wild corporate ride.

In a brilliant effort to illustrate that Wirtschaft Woche is Germany's leading business magazine, they had an inflatable bull riding ring created with one major alteration. No bull. Instead, mounted in the middle of the promotional item was a sleek, black executive chair.

At business fairs across Germany, passersby were invited to take a ride on the bouncy executive rodeo chair. Imprinted on the blow up rodeo machine read, "Wirtschaft Woche. Stay on top." The slogan encouraged every "rider" to stay on top of the chair, just as Wirtschaft Woche stays on top when it comes to business news and information.



The road show attraction created a buzz that induced heavier traffic at the business fairs and a greater number of subscriptions to the leading business magazine.

At a recent bar show in New York, some of the great Motivators staff had their own run in with the rodeo. Except this time the inflatable rodeo was stocked with a big ole bull. In between handing out custom imprinted sunglasses and promotional bottle opener key chains, the Motivator's found themselves faced with the mechanical bull challenge. They faired well...but given that we sit in executive chairs all day, I bet they'd do even better when put to the World First Executive Chair Rodeo challenge.