The Eye-Catching Promo Ad

Once again, Amnesty International has released an awesome campaign. In an effort to raise awareness and help prevent domestic violence, posters have been placed around public areas in Germany.
The poster displays a man throwing a punch at a woman. But once the viewer looks at the poster directly, the poster changes and displays the man and woman pretending to be happy together. The poster conveyed that while couples may seem happy, it's what happens when you look away that is the problem.




This is the first use of "eye-tracking" for a poster, ever. A camera, concealed in the poster, picks up the eye signals and sends the message to the digital poster. This is an awesome promotional idea that really affects its viewers.
Motivators has an exclusive category for custom awareness event products. Domestic Violence awareness month is October. There are many promotional electronic items that can expose more people to the problem at hand or choose a popular promotional auto ribbon magnet to stick on car bumpers and gain greater awareness. No matter what promotional product you choose, lives can be saved when you raise awareness on domestic violence.