Stand Back, This is A Crime Scene

Gum bleeding. It's not pretty. It's not something that people want to talk about. It's not something that you want to bring up in conversation. It's not like you head out and just chat people up about gingivitis. So how do you market a toothpaste that specializes in preventing these types of problems?



With the cutest little crime scene ever. The chalk outline of a murdered tooth is surrounded by the recognizable crime scene tape. It's simple, and while it's not a promotional item that people can take home with them, it'll still stand out enough and be memorable.