We Got the Beat on Promotional Products
An advertising agency in Korea won a Cannes Lion award at the International advertising festival this week. Their goal was to create awareness of one of the leading causes of death in Korea, heart disease. With a focus on the importance of a beating heart, the “Listen” campaign was formed by the Korea Heart Federation.
A studio was set up where visitors could put on headphones and place a monitor over their hearts. A special listening device then played the sound of their heartbeat. This reminds me of what I did, (and what I assume other kids did) with those child play doctor’s sets. But instead of fighting over who gets to play doctor with the stethoscope, the “Listen” campaign recorded each person’s heartbeat to an MP3.
Next, songs were recorded to the beat of the captured heartbeats and digital art was created to compliment it. People could then visit the “Listen” campaign website to here and see the miracle of their heartbeat through art and music. The promotional head phones were imprinted with the “Listen” campaigns logo. That way, the “Listen” campaign gained great recognition. We’ve got a ton of electronic promotional products that can be imprinted for optimum exposure.
Motivators applauds creative advertising ideas like this. We especially support any awareness campaigns and offer an abundance of promotional awareness event products. Immediately, I thought of all of the great promotional stress reliever that could help promote heart disease awareness. A fun heart shaped stress reliever inscribed with an encouraging message like, “love your heart,” would definitely spread the word and encourage healthy living.
This campaign was the greatest success in the history of Korean health. It goes to show that when you get out there and talk to people, they’ll listen. I’m very interested in hearing the songs created by the “Listen” campaign. Who would’ve thought? The stethoscope and turntable united for one great awareness campaign.
A studio was set up where visitors could put on headphones and place a monitor over their hearts. A special listening device then played the sound of their heartbeat. This reminds me of what I did, (and what I assume other kids did) with those child play doctor’s sets. But instead of fighting over who gets to play doctor with the stethoscope, the “Listen” campaign recorded each person’s heartbeat to an MP3.
Next, songs were recorded to the beat of the captured heartbeats and digital art was created to compliment it. People could then visit the “Listen” campaign website to here and see the miracle of their heartbeat through art and music. The promotional head phones were imprinted with the “Listen” campaigns logo. That way, the “Listen” campaign gained great recognition. We’ve got a ton of electronic promotional products that can be imprinted for optimum exposure.
Motivators applauds creative advertising ideas like this. We especially support any awareness campaigns and offer an abundance of promotional awareness event products. Immediately, I thought of all of the great promotional stress reliever that could help promote heart disease awareness. A fun heart shaped stress reliever inscribed with an encouraging message like, “love your heart,” would definitely spread the word and encourage healthy living.
This campaign was the greatest success in the history of Korean health. It goes to show that when you get out there and talk to people, they’ll listen. I’m very interested in hearing the songs created by the “Listen” campaign. Who would’ve thought? The stethoscope and turntable united for one great awareness campaign.
posted by Motivators.com at Wednesday, June 24, 2009
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