The Beer Coliseum

The Union of European Football Association held its UEFA championships in Rome. The city, with such a historic homage, wanted to create an attraction for all of the visit fans. Sponsor of the event, Henekin decided to help create a hype. As visitors traveled through the Rome Termini Station, they couldn't miss the 1.5 meter high and 3.5 meters in diameter, Coliseum replica. The structure is made of 1500 limited edition, UEFA Heineken bottles and is illuminated with the latest in high tech lighting. "History is Made in Rome," the platform read.



Passersby were blown away by the awesome mini beer coliseum. People were so excited by the cool display that they took videos and photographs. Of course this mini coliseum boosted Heineken sales and fan's blood alcohol levels.

The
custom imprinted bottles created a great source of branding recognition. Likewise all of our custom mugs and drink ware, gives schools, companies and clubs the exposure they need to succeed. Thumbs up Heineken. Let's cheers to
promotional products.