A 30 second spot during the superbowl costs roughly 3 million dollars. So let's break that down shall we.
One 30 second spot Two 15 second spots Three 10 second spots Five 6 second spots Ten 3 second spots
OR...you could go the route that Miller High Life went and choose 30 1 second spots. That's right. At $100,000 per second, Miller High Life will be promoting their brand during the Super Bowl 30 times. Because the ads are only a second expect to see their logo and hear a quick word. Confused? Check out the commercial below for more info.
Of course, $3 million could buy you a whole heck of a lot of promotional products, but that's apparently neither here nor there....
Since the glorious invention of the Internet and the established fact that everyone and their mother (and that includes your mother) is online, it's really no surprise that there's already been a leak regarding the much anticipated group of commercials that will hit the airwaves during the 2009 Superbowl. Advertising Age has posted a generous breakdown of the Superbowl 2009 commercials, and as far as reliable sources go, Advertising Age is definitely topping the list. You can trust them.
In looking at the 2009 Superbowl ad spoilers, I can't honestly say that there are any that seem to be "must see TV." Pedigree will be making it's first appearance, and I'm wondering if the 30 second spot will make me laugh or cry. Universal Orlando is apparently making "an unprecedented offer" to viewers, so it should be interesting to see what that will be.
Of all the upcoming ads, I think the most interesting to see will be Pepsi's. So far, they've got Will.I.Am. singing Bob Dylan's "Forever Young," and the "I'm Good" spots, which feature men getting hurt and then saying "I'm Good." The point is to promote Pepsi Max as the first diet soda for men. To quote a popular t-shirt slogan, "It's only funny until someone gets hurt. Then it's hilarious."
So stay tuned and see which, if any advertisers are hurting after the Superbowl. And be sure to check out the Motivators Company Blog. While everyone does generally tend to give the love solely to promotional products, I have a feeling that our bloggers will most definitely be talking about their favorite Superbowl ads.
Working here, we've seen plenty of different types of advertisements. In fact, the majority of items that we sell end up being advertisments. Whether it's an insurance company putting their logo on promotional bags or an auto mechanic putting their contact info on promotional pens, most of the things we sell end up helping someone advertise their business.
But what do you do if you need to advertise your advertisement? I know what you're thinking. "I'm sorry, what?" "Quoi?" "I beg your pardon?" "Come again?"
Denny's, the popular breakfast chain, is currently showing the below video advertising that they're "Bringing Dignity Back to Breakfast. Seriously." This 30 second spot has run nation-wide and left audiences confused. However, when the date February 1st is shown, everything makes sense. Denny's is advertising their Superbowl commercial.
And why shouldn't they? Superbowl ads last year cost $2.7 million dollars for a 30 second spot. We always tell customers that it's best to reach out to trade show attendees before the actual show. Denny's is doing the exact same thing. Except they have a little more at steak. (Get it?)
1. The Bible 2. Harry Potter 3. The Ikea Catalog (???)
Now don't get me wrong, I love Ikea. I didn't used to, but now it's inexpensive, easy to assemble furniture is all over my apartment and it's good looking too. Plus, they've now enacted a eco-friendly policy and sell promotional bags at their store to reduce the use of plastic ones. If you choose not to buy one of their reusable totes, you'll be charged 5 cents per plastic bag. And that five cents is donated to the American Forests Global ReLeaf fund to help plant trees. (That sounds familiar...)
Anyway, the fact that Ikea now offsets is massive print operations by planting trees is great. And while I'm excited about the fact that they're helping the environment, I'm slightly torn about the whole 3rd most printed publication in the world. But then again, this video about how they totally personalized the catalog cover is pretty awesome. Just think, you can imprint yourself in the 3rd most printed publication in the world.
I am still stuck on that killing trees for catalogs thing, so definitely purchase one of their promotional bags, if you go to the store. While, it's nice that they're offsetting their plastic shopping bag footprint, you'll be doing the environment more of a favor by buying the bags.
With the economy in the state it's in, it';s not surprising that this German company, Sparkasse Bank, is trying to encourage people to invest their money wisely. This unique promotion was created using coins in a water fountain. It's simple and to the point. It stands out and it's unique. However, I can't help but be bothered by the tag line of "Invest Your Money Wisely." Considering the fact that the average cost per impression of promotional products is $0.004, I feel that they could have followed their own advice and perhaps bought some promotional pens.
It's no surprise certain people believe that the era of print media is out. Where you once picked up a paper, you now read that paper's website. Where you once wanted an opinion, you turned to the op-ed section and now there are hundreds of thousands of blogs. See the picture below for further proof on that one.
But it's also no surpise that newspapers are first to fight that print media isn't going out of style anytime soon. And as a testament to that, they created custom bookmarks.
Author's Note: regardless of that humorous picture, blogs are important. :)
Forgive the cheesy title, I simply couldn't resist. Over in mexico, several housewives opened up their mail boxes to find a box advertising hand care treatment. It looks like the type of custom jar that hand cream would appear in. So, intrigued, these ladies opened the jars only to be met with Spontex Gloves.
With the sentiment of the entire election being "change," I couldn't help but highlight this unique ambient promotion after we officially welcomed in an new era with our 44th president. In India, a company called Career Launch decided to make a statement about the environment.
Custom garbage cans were built around trees on streets. It doesn't make that much sense until you read the imprint:
Keep wasting paper or chop down this tree. Comes to the same thing.
The destruction of trees for the creation of paper products has been a cause for concern for years now. That's why Motivators proudly supports the cause by planting trees for orders placed on eco-friendly promotional products and promotional paper products. Because wasting paper is like throwing a tree in the garbage. So anytime you make the decision to order paper from us, we'll plant a tree. That way, if someone wastes it, you don't need to feel bad at all.
Leave it to advertising agencies to come up with the best self promos, and this unique promotion is definitely one of the best. Sent out at the holidays, these promotional undies were sent out by Equity, an agency in Dubai. The main tag line, "You can possess extraordinary power in the New Year" fits perfectly with the Superman themed promotion. Definitely a unique piece of promotional apparel, but hey, if the undies fit....
I happened to love this promotion done by Coca Cola. I saw something like this done in Penn Station a while back, but I happened to be traveling during rush hour, and as anyone who has been in Penn during rush hour knows, it's the most ideal time to take pictures. This one I love because of the simplicity of it. Coke is being promoted to those who use the stairs and Coca Cola Light is being promoted to those who take escalators.
Interestingly enough, Coca Cola has an entire section on their website deicated to all of the old Coca Cola promotional items they've produced through out the years. The Coca Cola collectors club boasts members from all over the world who pride themselves on getting everything from pens to stuffed animals.
I came across this tasty looking promotion over on Ads of the World. Kit Kat is promoting their classic "Take a Break" idea in London with these custom benches shaped exactly Kit Kat bars. In addition to picking the perfect product to promote the idea, this fun custom bench really does look like chocolate.
Similarly, the street lights in Hershey PA are shaped like Hershey Kisses.
Creating custom promotions such as this truly reinforces the branding, and in the case of the bench, it truly reinforces the brand idea. Keep your branding in mind when choosing promotional products. Is there a specific message you want to send to clients and customers? Do you want them to take action? Consider these questions before choosing promotional items and the outcome will most likely have a much stronger impact.
Getting your name and product seen at conventions, trade shows, and events is not often the easiest thing to do, unless of course, you're the corporate sponsor. Corporate sponsorship isn't the cheapest way to get yourself noticed, especially at a large event. The larger the turn out, the larger the sponsorship fee. And in cases like that, where a big brand has taken on the sponsorship, you can pretty much kiss goodbye the idea of getting your brand noticed. Take for example, the case of Shiner Bock vs. Heineken at the 2008 Austin City Limits Music Festival.
Heinken was tapped (ha!) to be the official beer sponsor of the show and had a contract that stated that no other alcohol was permitted to advertise inside the show. So whatever were the guys at Shiner Bock to do to get their brand attention? It was bad enough that they couldn't sell their beer (a local favorite) at the show, but now they couldn't even advertise it inside the show.
So they purchased some promotional koozies and handed them out to people walking into the show. And problem solved. They weren't in violation of Heineken's contract because they weren't selling their beer and the koozies were handed out OUTSIDE the main gates to the show, so they technically weren't advertising. But the result was pretty powerful.
The best thing about this whole plan is that Shiner paid significantly less than Heineken because promotional products are cheap!
Definition: refers to a category of criminal acts that involve making the unlawful use of cheques in order to illegally acquire or borrow funds that do not exist within the account balance or account-holder's legal ownership. Most methods involve taking advantage of the float (the time between the negotiation of the cheque and its clearance at the cheque-writer's bank) to draw out these funds. Specific kinds of cheque fraud include cheque kiting, where funds are deposited before the end of the float period to cover the fraud, and paper hanging, where the float offers the opportunity to commit the crime but the account is never replenished
Types of Check Fraud
FORGED SIGNATURES--legitimate blank checks with an imitation of the payor signature;
FORGED ENDORSEMENTS--often involves the use of a stolen check, which is then endorsed and cashed or deposited by someone other than the payee;
COUNTERFEIT CHECKS--due to the advancement in color copying and desktop publishing capabilities, this is the fastest-growing source of fraudulent checks today;
ALTERED CHECKS--information on a legitimate check, such as payee or check amount, changed to benefit the perpetrator;
CHECK KITING--the process of depositing a check in one bank account into a second bank account without the sufficient funds to cover it.
The past few days I've scoured my usual online haunts as I normally do to try and find the coolest advertising out there. While the majority of material I find usually has to do with custom promotions, I do highlight the occasional print ad or TV spot. Because advertising and branding fall into the category of "A Lot More Than Just Promos." And if you think about it, a lot of things fall into that category as well. For example, the economy.
Just this morning, as I was scouring and noticing the lack of blog material (lest I blog about Burger King AGAIN), I began thinking about the economy. And then I began thinking about an overly highlighted piece of paper on my desk. The paper is a media release that I received from the Advertising Specialty Institute. The release highlights the fact that promotional products were discovered to be the most affordable and effective form of advertising to date. Here's just a few fun facts from it:
84% of people remember the advertiser on a product they receive.
42% of people have a more favorable opinion of an advertiser after receiving a promotional product.
24% of people indicate that they are more likely to do business with an advertiser on items they receive.
62% of people have done business with the advertiser on a promotional product.
So people remember and like promotional products. Interesting. Now that you've digested that information, check this out:
Advertising Medium Cost Per Impression Promotional Products $0.004 Radio (Spot) $0.005 Television (Syndicated) $0.006 Television(Cable) $0.007 Newspaper $0.0129 Television (Prime Time) $0.019 Magazine(National) $0.033
So people remember promotional products. People like promotional products. AND promotional products are cheap.
Knowing this makes me feel better about not being able to scour the Internet to find the coolest promotions ever. Because clearly, with the economy in the state it's in, people are vying for the cheaper options. And I'm thinking that there are going to be plenty more promotional pens in my future.
One of the most common uses for promotional items is to raise awareness for various causes. Awareness events happen all year round and they boast a variety of topics. For instance, there's AIDS Awareness Month in December and there's Breast Cancer Awareness Month in October. While there is a vast amount of promotional items available for different awareness events, sometimes you need something truly related to stick out and make your message memorable.
Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes. Help find a cure for Lou Gehrig's Disease (ALS). To donate call 800-672-8857
Actual shoe laces were tied through the paper and left untied to make the point that the ALS association was trying to convey.
Alot More than Just Promos is about alot more than just promotional products and trade show giveaways. While we do focus on all the hottest (and coolest) ambient and direct marketing uses of promotional items, it's still in our nature to highlight other types of advertising. Like the coolest facebook promotion ever.
Burger King, who has done some pretty sweet promotions in the past is now asking people to choose between their friends and flame broiled whoppers. Here's how it works. You install the application Whopper Sacrifice on your facebook profile. You then have to delete 10 of your friends and you get a coupon for a free whopper. Now for some people this isn't plausible. Especially since your facebook status will automatically broadcast the message the name of the person you just burned for beef. Do you really want your friends knowing how little you care for them and how much you care for a juicy, flame broiled burger with all the toppings?
But for people on a budget that are addicted to adding anyone and everyone they've ever seen, spoken to, or encountered in their life as friends on Facebook, this is like the dream application.
So if you want lunch today, pop on over to facebook and think about how much you really need to be "friends" with your ex, that girl in that one class you had in high school, or that guy that you met at the bar that time. If you've got 10 people that fall into the Not So Hot list, then congratulations my friend. You're getting a Whopper.
(Sidenote: Bravo to facebook for finding a marketing deal that will allow people to clean out their buddy lists!)
DirecTV is trying to increase their customer base and bring awareness to the wide variety of HD channels that they offer. In order to do so, they created custom 3D ads to place in restrooms. The goal of the ambient promotional was to make potential customers really "feel" the game. By placing real sports balls within the ads, a 3D effect was brought to the promotion.
Definitely a cool promotion, especially since it was placed in the restrooms of sports bars. Perhaps the only thing that might have worked better would have been to have promotional sports balls given out at the sports bar itself.
The first thing I heard when I went to go make some tea was that gas had risen 10 cents overnight. Now I know what you're thinking. 10 cents isn't that bad considering $1.71 per gallon is the national average. At least it's better than when $3.87 was the national average back in July. But still 10 cents is 10 cents. I get excited because the gas station by my house is 10 cents cheaper than almost everywhere else. So now, there's really no need for my excitement.
However, over in Switzerland, the automaker Daihatsu capitalized on the world's sky-rocketing gas prices in their latest campaign. Miniature versions of gas pumps were set up right next to real ones at gas stations. The tag line placed on top of these mini pumps read: "Alot less thirsty" and boasted a picture of the Daihatsu Cuore, a compact car that requires less fuel that most regular sized vehicles.
With this fun ambient promotion, Daihatsu makes the point that size really does matter. This point could have easily been made with promotional stress balls, like maybe the 55 gallon drum stress reliever for example, but it works better at the gas pumps.
Advertising agencies are trying again to promote themselves, since the economic downturn has caused a major drop in advertising sales. This holiday card was sent out to current and potential clients in an effort to increase agency awareness and bring in new sales. While fire crackers are definitely the right items to send to encourage people to ring in the new year with a bang, I don't know if this would fly in the US. Maybe some promotional noise makers might work better. They work for trade show giveaways, so they should provide the same reaction. And hey, there's less chance of blowing yourself up!
A recent survey done by the Advertising Specialties Institute, the largest media and marketing organization serving the promotional products industry,revealed that promotional products are the most affordable and effective way to advertise. Promotional items serve as constant reminders of a company's goods and services. And in terms of affordability, the study revealed that the average cost per impression is less than 1/2 of a penny!
Interestingly enough, the most expensive type of advertising was revealed to be national magazine ads, with the cost per impression averaging about 3 cents. To anyone who has read this study, it seems absolutely crazy that anyone would even think about getting a magazine ad. But sometimes...the ad just speaks for itself.
Take for example, this ad for Pedigree Dentastix. The ad is clever, funny and speaks for itself. It'd be a shame to waste an ad like this, simply because of cost. Creativity can go a long way for your business. What's the solution?
Why not take this brilliant ad and imprint on a promotional product? Just think...you're at the park throwing a frisbee for your pooch. He happily brings it back, and as he drops it in your lap, you nearly keel over from the stench of his breath. You fear as though you'll be stuck with his halitosis everytime he comes within 15 feet of you. But then, as you look down at the frisbee, you see this ad. You realize two things. Firstly, you are that parrot and secondly Fido can benefit from these Dentastix and you may as well give them a try. Through the magic of digital printing, 4 color process designs such as this ad can easily be added to promotional items.
For almost thirty years we have provided the highest quality Promotional Products and the best prices. Our knowledgeable and friendly promotional consultants will help you choose from over 40,000 promo items available online
