Custom Printed Carpet

Here's an interesting way that a car company in Martinque decided to go green. They encouraged people to buy cars with low carbon emissions by making a donation to a local environmental charity every time one was purchased. Additionally they created these custom parking spaces and placed them in a variety of busy shopping centers across the island. Sounds suspciously familiar to how Motivators will plant a tree for every order of eco-friendly promotional products, but it makes me wonder...just how eco-friendly is astro turf?