Harnessing the Power of Weather

There's something to be said about the innovator, the man who can take all that the world shows him to be true, all that works and still put his own spin on it. The innovator is the man who uses whats in front of him to create something that still works. In this case, the innovator is K-Rauta hardware in Estonia.



Instead of choosing typical print advertising, TV ads, or even promotional products, K-Rauta chose to advertise using a medium granted to them by Mother Nature. What better way to advertise snow shovels than by using snow? It relates perfectly to the product and while this particular advertising method depends greatly on the weather, while its out there, it's eye-catching enough to be greatly effective.