Promotional DNA: The Future?

Advertising is absolutely unique, except of course, when it's not. Last week's series of blogs about all the ways that promotional stickers could deflower other people's work as well as government property shows us that being unique in advertising is a thing of the past.

However, the Spanish advertising agency Iskiam Jara felt that they had the creativity and the uniqueness that clients could count on, and it was their intention with their self promo, to show potential clients that. So they gave them one thing that symbolized something unique.

Blood.



Yes, it seems like it would be more of a promotion for a Twilight movie, but the play that Iskiam Jara put on the direct mailing was that inside blood is DNA and every one's DNA is unique. So by signing with them you'd be getting concepts and designs like no other, but by signing with someone else, you'd simply be a clone.

Brilliant idea, but how okay would you be receiving a vile of blood in the mail? Of course, it's not real blood (at least I'm assuming it's not) but still, its freaky. Although, they had no other choice. They're original and sending something like promotional keychains? Well, that's been done before.