Custom Railroad Crossing Lays Down The Law

Sometimes when people are in a hurry, they can take chances without realizing they're taking them. One of the greatest examples of this is how people run across railroad tracks after the gate has already come down. While people may think that they can easily make it across the tracks, the truth of the matter is that it's not always the case. And more importantly, it's dangerous.




The Euro RSCG, responsible for Indonesian Railways wanted to remind people of just how dangerous taking chances like this can be and what better way to do that than to implement a promotion into the railroad tracks themselves? The common crossing gate which comes down was transformed into a giant cleaver that reads (when translated) "Don't Be Reckless, Stay Safe."

It's simple in theory, but as long as it's effective, that's all that matters. Because this campaign being effective saves lives and that's what truly matters.