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Promotional Pens: The Most Useful Business Cards Available




Promotional pens have been around for years. Think about how many you've collected. Banks put canisters of logoed pens next to deposit slips. The mechanic gives them out to customers as they sign receipts. Several companies even choose to mail them with coupons or other direct mail pieces. Everyone has received a promotional pen at one point in their life or another.

According to a 2008 survey done by the Advertising Specialties Institute, writing instruments are the most commonly owned form of promotional items. Fifty-four percent of respondents surveyed owned promotional writing instruments. The same survey revealed that twenty four percent of the respondents surveyed were more likely to do business with an advertiser on items they receive. While the latter statistic relates to promotional products across the board, the case can still be made for promotional pens to be the promotional item of choice for advertisers for three simple reasons: cost, usability and logo exposure.

Cost
Promotional pens vary in price range from extremely cheap to somewhat costly. If you are looking to give promotional pens as a corporate gift, then choosing a brand name like Cross or Parker would be recommended, and the cost per piece will be more. However, if you are just looking for a simple promotional pen, you can find some for as low as 0.13 per piece. Ordering approximately one thousand promotional pens will cost under $130.

Usability
Everyone always needs a pen. It's a fact of life. Whether you need to keep one in the car, in your purse, in your desk or in your pocket, it's always important to have a pen handy. Even the most techno-loving people who boast the latest iPhone will still need a writing instrument at times. By giving potential clients and colleagues Promotional pens, you will be giving them a useful item. In fact, the survey revealed that eighty-one percent of promotional items are kept by recipients because they're useful.

Logo Exposure
How many times have you asked a friend or a coworker to borrow a pen? How many times have you loaned a pen to someone? Statistics show that during its lifetime, a promotional pen will have approximately eight owners. Buying 1,000 pens is guaranteeing at least 8,000 logo impressions and if you choose the cheap Promotional pens previously mentioned, that works out to approximately two cents per logo impression.

With everyone using blackberries and iPhones, there will soon be absolutely no need for business cards. Contact information can be easily accessed electronically, so why waste paper? As business cards quickly become a thing of the past, make sure that your contact information is still readily available for all your clients and colleagues to see. Because no matter how many gadgets and gizmos are created, nothing can ever take the place of a pen.


By: Sarah Shepherd ~ E-Marketing
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