Every logo you see has been carefully crafted to evoke a specific emotion. And the colors that make up a logo are an important part of the equation.
Think about your favorite fast food chains for a moment. The logos for McDonald’s, Burger King, KFC, Dairy Queen, Checkers, Arby’s and Pizza Hut all have one thing in common: They contain the color red. Coincidence? Not whatsoever. Red stimulates your appetite, making it the ideal color for a food brand.
Meanwhile, brown signals reliability (UPS, J.P. Morgan) and blue tends to make people feel secure (American Express, Unilever). For more on that, check out this infographic from CertaPro Painters. (Click to image expand.)
So how can you use this insight when it comes to your promos? First off, consider your audience and how you want them to feel. If you’re buying giveaways for a wellness fair or health expo, look for green promotional products to help evoke a feeling of peace and tranquility. Want to excite prospects at an upcoming trade show? Orange swag can boost enthusiasm.
That’s not to say that you should throw your logo out the window. Never sacrifice your brand’s identity when creating promotional products — it defeats the purpose! The key is to find an item in a color that complements your logo while also communicating your message.
Sounds kind of complicated, huh? We’re here to help. To speak with a knowledgeable promotional consultant, simply dial 800-525-9600! We’ll make your brand look good. (Promise!)