How to Properly Brand Yourself at Your Next Tradeshow

Welcome to 2014! The confetti has fallen, the champagne has been popped and the Times Square ball has dropped. Before it is all cleaned up, it is time to get back to business. That means while everyone else is recovering from their New Year’s Eve celebrations, you are thinking about tradeshow season.

trade show exhibit hall

That’s right; when the New Year begins, many industries hold their biggest tradeshows of the year. This allows suppliers and manufacturers to show off their latest and greatest products to distributors and consumers. It is a key make-or-break time for businesses big and small, from the largest Fortune 500 companies to the smallest Mom and Pop shops. Every supplier at a tradeshow has a chance to make it big, if they brand themselves correctly. Here are some tips on how to brand yourself at your next tradeshow.

How to Properly Brand Yourself at Your Next Tradeshow

Whether 2014 is your first year presenting at a tradeshow or your 35th, the look of your booth is fundamental to pulling people in. Your display should be bright and eye-catching, but also organized and informative. So if you have never done this before, or you just want a booth refresh, Motivators’ digitally printed trade show display packages are a great place to start.

Your booth is up and running and everything looks great. Passersby are eager and excited to get in there and find out about your products and services. Do they know who to talk to? Are your employees easily identifiable? The phrase “Dress to Impress” is as important at a tradeshow as it is anywhere else. You of course want all your representatives to be clean cut and knowledgeable, but make sure they are also well-dressed in matching apparel. It tells new and existing customers that your company operates as a team, with everyone working together. One great piece is our long sleeve easy care shirt, which comes in a variety of colors and is also wrinkle resistant, ensuring everyone will look their best.

Embroidered Port Authority Long Sleeve Easy Care Shirt

Tradeshows are known for their giveaways. They’re a place for business to get done first and foremost, but trade show giveaways are always on attendees’ minds. That’s why every attendee will need a tote bag. It will hold their stress balls, pens, catalogs, water bottles and whatever other tradeshow survivor tools they need. Remember, the tote bag is also free advertising, and the bag that gets used the most, gets seen the most. Win the tote bag wars with our popular gypsy shopper tote. It is large enough to hold everything (20” x 15”), has 30-inch reinforced handles and a Velcro closure, and comes in 13 colors.

promotional gypsy shopper tote bag

Lastly, it’s important to make sure you send home everyone who visits your booth with something to remember you by, aka SWAG (Stuff We All Get). There is no one right answer for what to give away. A Fortune 500 airline promotional product probably would not work for the Mom and Pop travel agency. Everyone has a different budget, a different theme and a different goal. While Motivators excels at rush production, it is always ideal to give yourself ample time to find a promotional item that represents your company well. Always feel free to call 800-525-9600 and ask to speak with a promotional consultant for help finding the right item.

Above all, have fun at the show! Smile, talk and mingle, and you will be well on your way to creating a successful year for you, your business and your customers!


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