Though many people consider TV, print, and Internet advertising to be the best ways to increase brand awareness, promotional products marketing is actually a lower-cost alternative that has a high return on investment (ROI).
When determining which promotional item is best for your business, there are many options to consider. With such a vast array of products available, choosing the right one for your company can feel overwhelming. I’m here to make it simple. Why not choose products that are tried and trusted? Here are the top three promotional items used by businesses in the U.S.:
The third most popular product used to promote brands in the U.S. is promotional bags. It’s a very general category with lots of subcategories, so it’s important to think about how your company will use your bags.
For example, as more cities begin to restrict and even ban single-use plastic bags, retailers have begun ordering more and more tote bags. Demand for reusable and eco-friendly bags has increased dramatically in recent years. Some businesses give away free non-woven bags to show consumers that they are environmentally aware. Doing so not only increases the perceived value of the items purchased, but it also allows the customer to reuse the bag, which will bring even more attention to the brand’s imprint.
Companies also give imprinted coolers and lunch bags to employees as rewards and incentives. It pushes employees to live a healthier lifestyle. After all, healthy employees are happy employees! Lots of businesses within the healthcare and education industries use these bags part of a “bring your lunch to work campaign” that promotes healthy eating.
Promotional t-shirts are the second most popular promotional product. They’re literally walking billboards! Every time someone wears a t-shirt embroidered with your company name, they promote your brand to countless people throughout the day. It allows your branding to be seen by potential customers – people who you otherwise wouldn’t have reached. It is one of the best methods of low-cost advertising because every time it’s worn, it reaches a new audience.
Customized t-shirts are often used as uniforms for employees, but they also make great giveaways. For instance, they’re often distributed at awareness marathons and walks. When a company becomes a sponsor and gives out a t-shirt at such an event, not only does it show the good will of the business, but it increases the perceived image as well.
Another way to gain brand exposure through promotional t-shirts is to donate to local schools and sports teams. Give students t-shirts imprinted with your company name, and not only will it be worn by hundreds (maybe even thousands) of students, but it will also be seen by all of their family members and friends. The longevity and exposure of this promotional item makes it a more popular advertising tool than other more traditional means.
Sometimes, companies just don’t have the budget to invest in bags, t-shirts and other higher-priced promotional items. Luckily, one of the least expensive and most used promotional items has always been the writing instrument – whether it be pens, pencils, highlighters, crayons, or markers. That’s why writing instruments are the most popular promotional product in the U.S.
Imprinted pens and pencils are not just things to write with. Rather, they’re small, inexpensive, portable advertisements that get passed around and used by many. Just like t-shirts and bags, pens are a great for garnering attention for your brand.
Writing instruments are the perfect promotional item for all types of business. A great example of this is the hugely popular TD Bank promotional pen. Everyone seems to know what this pen looks like, feels like, and writes like. Every time a TD Bank customer walks in and out of a branch, I can guarantee you that they have thrown one of the pens into their pocket or purse. One by one, the pens add up, and before you know it, everywhere you look — in every drawer, purse and pocket — you have a constant reminder of your favorite bank.
Take a look at the Advertising Specialty Institute (ASI) infographic below to see which promotional products are most popular across the globe.