In the world of advertising there are so many choices: television, radio, newspapers, magazines and online, etc. There are no guarantees that your target audience will actually see or read your ads. The beauty of promotional products advertising is that you get to put your message directly in the hands of your customers, which can help maximize ROI (return on investment).
The staying power of a promotional product is far longer than that of a 60-second commercial, for example. On average, promotional products are kept for nearly seven months in the United States. Calendars are held the longest – for about 9 months. Writing instruments are held for more than 5 months. That can be a great return on your investment!
Not only do recipients hold on to this form of advertising for a long period of time, it has been found that when the recipient no longer wants to keep the item, he/she passes it on to someone else. That means your message will live on!
Your customers will be more likely to keep a promotional product that is useful, according to a survey completed by the Advertising Specialty Institute. Eight out of 10 people (77 percent) said that if the item is useful they would keep it longer. People in the U.S. own an average of 9.8 promotional products at work or at home.
Overall, promotional products very often have a higher ROI than most other forms of advertising. Let’s not forget how affordable promotional products can be, starting with a 12 cent pen!
No matter what the size of your company, promotional products can be targeted at a specific audience and have continued value after the product is received. So when you want the best bang for your buck for your advertising, when you want to maximize ROI, think promotional products.
For the full report about the cost analysis of promotional products vs. other advertising media and how to maximize ROI, see ASI’s Impressions Study.
Infographics via ASI.