When shopping for promotional products, you might be wondering, “Is there really a difference between standard giveaways and eco-friendly promotional items?” Promotional items advertise and increase brand awareness, so what makes eco-friendly promotional products different? Why should your company go green with promotional products?
First of all, eco-friendly promotional items, aka “green products,” stand out from the rest. The promotional products industry consists of thousands of different items, so you want a giveaway that will distinguish you from other companies. Why are eco products so unique? In general, eco-friendly products are made from biodegradable, recycled, and/or organic material. Anything that can be reused or recycled, or is made from recycled or biodegradable material, is considered eco-friendly.
The distinctiveness of eco-friendly materials alone usually makes environmentally-friendly promotional products stand out. For instance, a pen made from recycled cardboard is much more noticeable than a plastic pen. Green products will catch the attention of the crowd, ensuring your branding will be remembered.
Furthermore, the current trend among industries across the board is going “natural,” “organic” or “green.” Whether it is what they’re eating or what they’re wearing, people are becoming more aware of what it’s made of and how it affects them and their environment. People are beginning to opt for:
- Local and organic produce over fast and processed food
- Reusable totes over plastic bags
- Refillable water bottles over single-use bottled water
In classrooms, students are learning to be more environmentally conscious in order protect Earth’s resources for the future. Going green, in the long run, not only protects our planet from waste material building up over the years, but also saves the consumer money.
Ban the Bottle asserts that in 2013, Americans used about 50 billion plastic water bottles. However, Americans only recycle 23 percent of plastic bottles, which means approximately 38 billion water bottles are thrown into landfills, equating more than $1 billion worth of plastic. When you calculate the cost of buying bottled water and the amount of water a person consumes a day on average, it equals roughly $5 per person per day. So when you give out reusable water bottles, you actually give away a money-saving tool.
With these trends on the rise, using eco-friendly promotional products will not just promote your business, but it will also enhance your company’s image. Giving your customers a green product tells them that you’re environmentally-aware and conscious of your actions today, which will affect the world tomorrow.
Some of our most popular eco-friendly giveaways are reusable bags. After all, everyone has to go grocery shopping! With an increasing number of cities banning plastic bags, the use of recycled and reusable bags is on the rise, and the more you have, the better. (Depending on the size of your family, you might need quite a few bags!)
As you can see, there are many reasons to go green with promotional products. In fact, by this point you’re probably asking yourself, “Why wouldn’t I use green products?” There’s no better way to promote your company, enhance your image and do your part to protect the planet!