Promotional mugs and drinkware for promotional marketing can be found everywhere. And you may not even notice it. Simply open up a kitchen cabinet, and you will find a variety of mugs, cups and tumblers. When purchasing your daily cup of coffee at your local Starbucks, Dunkin Donuts or 7-11, you may notice the shelves are full of branded drinkware for your desired beverage. Many people prefer drinkware such as mugs, because they’re reusable, unlike disposable cups. The next time you’re watching television, take a quick glance at the news anchor or talk show host. Most likely they will be sipping away at their coffee, tea or water in their branded mugs. Mugs, cups and other forms of drinkware are everywhere, and anyone that receives them as a promotional product, is bound to keep and reuse them. Recent statistics show that 54% of Americans over the age of 18 drink coffee daily. Considering the number of people who wake up each morning craving their daily cup-o-joe, it’s obvious that there is a big gap that can be filled in regards to branded drinkware. There is also a growing market of tea drinkers in the US. With increasing environmental awareness, athletes and gym-goers are starting to use reusable water bottles rather than bottled water. Also, some schools and businesses are banning the use of plastic bottles, and rather, are recommending reusable drinkware for environmental reasons and health reasons alike. There are growing concerns of bisphenol A (BPA), an industrial chemical that’s been used to make some plastics and recins since the 1960s. Research has shown that BPA can seep into food or beverages from containers that are made with BPA. These growing concerns of BPA and other chemicals in plastic and Styrofoam cups are driving people to stop using disposable and start using reusable. With this growing trend, what better time to promote your business than by giving out promotional drinkware? This summer your business can invest in all sorts of fun logo-ed bottles, mugs and cups that can be used during barbecues and other outdoor events at beaches and parks. Your company logo will subtly be embedded into the minds of everyone who uses and sees the product. What better way to promote an Eco-friendly, health conscious and valuable product that can be a part of your company’s marketing strategy? It is not only a great summer giveaway, but it’s a perfect gift for the holidays. Pack it together with hot chocolate packets, coffee, tea or other food products, and you can make a great gift basket for your customers and employees. After all, don’t forget, thanking your customers and showing appreciation to your employees are two of the most important ways to make sure your business continues to grow and prosper.