Adult coloring books are the hottest new promotional item out there!
Have you noticed lately that you are seeing displays of adult coloring books? If you have missed them, I am sure you will start to notice now. At Michaels, Bed Bath and Beyond, Hobby Lobby, WalMart and Target you will find these stress relieving gems! YES! Adult coloring books with intricate, interesting designs allow you to sit and color away the day’s stress. Silly? Maybe. But does it work? YES!!
I recently attended the Dallas, Texas ASI show and had a great time checking out all of the new and innovative products displayed there. Since I was already aware of the adult coloring book craze, I was happy to see that we have promotional options for this product. In fact the adult coloring book that I picked up there had won the Orlando ASI show’s “Most Fun” award for 2016.
I went home with a bag loaded down with ASI swag, but I was still thinking about that coloring book. I am 52 years old, and I realized I wanted to color! I went to the store and bought markers and colored pencils, and I couldn’t wait to sit down and get started. So I colored and I was kind of hooked.
I found that I am not the only one who loves this. My daughter showed up from a flight with her own coloring book and markers, and I met a woman who couldn’t wait to show me the photos of all of her coloring she had stored on her phone. She also spent $112.00 on professional markers. While some may think it is silly, there is no denying the stress relieving power. The prices can range from about $10 to even $20 or more for some of these books retail, but we have them for much less in the promotional world.
Consider nursing homes and hospitals as a good place to start marketing this product. What a great way to promote an Art Fair or any type of community event. Don’t forget the markers, crayons or pencils too!!
Have fun coloring!