There are many reasons to exhibit at tradeshows. Here are just a few of the highlights:
See what is working and what is not
Tradeshows are a great way to see what people seem to be gravitating towards. See what your competitors are doing. Scout out other deals or pricing so you still have an edge.
When you exhibit, you’re able to reach more prospects in a three-day tradeshow than in months of meetings. You are able to talk and basically have mini meetings while showing off your products. You can even close a deal on the spot.
Get more for your Money
A tradeshow allows you to market yourself for a very low cost. Instead of having to schedule and go to people, the clients come to you. They are able to see your product and pricing in an instant.
Meet new people
Tradeshows are a great forum for networking and meeting new people (or meeting people you have only spoken to over the phone). You can gain new business and build trust just by showing up and shaking hands.