Driving drunk is stupid, and through awareness the message is getting stronger every day. Everyone today knows the impact that alcohol has on the body and impairment that occurs when over imbibing. There are many national and local organizations that help spread awareness. One of the nation’s largest nonprofit working to protect families from drunk driving is MADD (Mothers Against Drunk Driving). This organization was created by one mother whose daughter was killed by a drunk driver. Per the National Highway Traffic Safety Administration, the number of driving deaths has been cut in half since MADD was founded in 1980. The statistics are still staggering; every day in America an estimated 27 people die as a result of drunk driving crashes.
In the month of December, The National Highway Traffic Safety Administration promotes a “Holiday Season Drunk Driving Awareness Campaign.” The holidays are known for being merry and bright, but they are also known for being the deadliest season when it comes to drunk driving.
Through awareness we can continue to combat drunk driving. Walks and runs to help congregate people in numbers to raise awareness as well as a myriad of advertisements from powerful TV commercials to radio ads and top alcohol companies branding their beer and liquor bottles with anti drunk driving logos.
Some things you can do to help raise awareness using promotional products may be as simple as wearing a blue, branded awareness bracelet on a daily basis to silently join the masses, distribute an inexpensive pen or pencil to schools to reach the next generation of drivers, or even hand out a keychain that can be a reminder every time someone grabs their keys and gets ready to drive.
Unfortunately, drunk driving will always be a problem. Don’t be afraid to speak up when someone is too drunk to drive, call a taxi or join with others to help keep that impaired person from harming innocent people. Please use your best judgment this holiday season to stay safe and keep your family and others safe as well.