A trade show is an organized exhibition of a specific industry to show their new products or services that are available to either the public and/or other companies’ representatives. Are you ready for your next trade show?
Here are some ways to make sure you are prepared:
1) Staff – Choosing the right team of employees to represent your company. It’s always a good idea to have the most motivated and experienced employees demonstrating your products or services. They will have the most knowledge and will easily be able to answer any questions that consumers may have.
2) Branded Attire – Make sure that all employees are dressed professionally and uniform to each other. A good idea is to have branded shirts such as Polo shirts or dress shirts along with black dress pants. It will distinguish you from those who are entering your booth.
3) Booth Displays – Know what your company needs to bring to the trade show and what type of displays will best represent your business. If you have tables, make sure you have table covers with your company logo on them. Trade show banners that sit on either the floor or tables are a good way to demonstrate certain products or ideas that your company needs to share.
4) Giveaways – A good way to attract a good flow to your booth is to hand out promotional items. Some good ideas are pens, tote bags, water bottles and microfiber cloths that can fully display your logo. Make sure to order these well in advance so you have them ready to go for your trade show.