WOW Factors to Make Your Trade Show A Brand-Building Event

The Importance of Trade Show Giveaways

Trade shows, conferences and presentations are great events, offering an opportunity to get in front of all your customers and prospects in one place. But you don’t have to pay a guy in a gorilla suit to grab their attention. At your next event, let these six trade show giveaways work for you.

According to the Advertising Specialty Institute’s® Advertising Specialties Impressions Study, promotional products are the most highly regarded form of advertising. Marketing with promotional products beats newspaper, radio, magazine, television, Internet and mobile advertising! Repeatedly, the impressions studies conducted by ASI remind us that individuals who receive a trade show giveaway remember the name of the advertiser who gave it to them.

Step up your marketing with the best-branded trade show giveaways. And then add a wow factor to your promotional products to stand out from every other vendor on the showroom floor!

6 Trade Show Giveaways That Will WOW Them:

Leeds Metropolis Meeting Tote

Did you know that 50% of U.S. consumers own promotional bags? For hot prospects these totes are a great conversation starter. You’ll help make all business trips, business conferences and vacations easier for your customers. Everyone (and we mean everyone) will benefit from all the features of this multipurpose tote:

  • The main compartment of this sturdy tote zippers shut to secure items when on the go
  • Multiple pockets on the front allow for easy storage of cell phones, pens, business cards and water bottles
  • The D-ring is perfect for keeping keys easily accessible
  • The handle has an 11-inch drop height
  • Available in blue/black, red/black and all black

Decorate this durable 600D bag with your company’s logo to leave a lasting impression at your next trade show. It measures 13”x15”x3.5” and is as low as $5.43 per bag!

WOW Factor: For those special attendees, create a care package. Use your logo tote as a carry-all, and add a notepad, pen, individual-sized aspirin, notepad, snack and a bottle of water. Depending on your budget, these items can be imprinted with your brand, too.

WOW Factor: Your tote bags have a large area to imprint your brand message. Consider including social sharing icons on your tote bag as a reminder that your company is found on Facebook, LinkedIn, Twitter and more. Ask others to retweet or repost the content. Generating third-party recommendations from people not directly associated with your company will increase attendance to your booth.

Microfiber Cleaning Cloth

For sensitive electronics and every pair of glasses, ordinary tissues will scratch and smudge. These custom imprinted microfiber screen cleaners are a fantastic giveaway for your electronics store, eyeglasses store, or computer repair shop. The 220-gram microfiber cloth provides safe cleaning, and it comes with a clear case that easily shows off your company name and logo. Motivators offers this product in gray, green, lime green, magenta, orange, red, royal blue and black. Folded, the 6”x6” cloth fits nicely into the 4”x2.25” case. As low as 54 cents!

WOW Factor: The best giveaways have a solid purpose. Adhere the clear pouch of this microfiber cleaning cloth to the cover of your laptop or on your tablet’s carrying case. Providing ideas on how to keep a cleaning cloth close-at-hand will aid in your brand exposure.

Trade Show Kit

How about everything your customer may need at th trade show found in one place? The high-quality zippered bag has a convenient plastic clip and is filled with:

  • 1 Antacid Packet
  • 2 Life Savers Mints
  • 1 Blistex Packet
  • 1 Aleve Packet
  • 1 Emergen-C Health and Energy Booster Packet
  • 5 Bandage Strips
  • 2 Wet Ones Antibacterial Wipes

Trade shows involve an insurmountable amount of handshaking. The antibacterial wipes included in this kit will be used right away at the event, giving your brand immediate credibility. In addition, part of the experience of attending a trade show is enjoying time out with colleagues, customers and business partners. When an aspirin or bandage is needed, your logo will be the logo that is remembered for saving the day! Your logo will fit nicely on this 5”x4” nylon pouch, available in black, blaze, green, red and royal. As low as $4.11!

WOW Factor: For a wow-worthy gift, make a bigger impression among loyal customers attending the show by slipping a free coffee coupon into the Trade Show Kit handy carrying bag.

WOW Factor: Send out an email to attendees, and remind them to check into your booth to get their trade show kit. If you can’t acquire an attendee list, send an email to your CRM contacts. In addition, remind your coworkers of your trade show presence, and get them excited about it! Leverage the power of their individual connections and encourage them to talk about the trade show within their networks.

Lanyard with Breakaway

Your logo will get noticed when it’s imprinted on this inch-wide lanyard. The lanyard includes a breakaway neck clip for safety and a detachable plastic clip so clients can easily remove their badge from the lanyard. The metal swivel hook can be used to attach to a belt, backpack or keychain. The color array for these lanyards is extensive: black, blue, burgundy, gray, green, lime green, navy, orange, pink, purple, red, royal blue, white and yellow. As low as $1.09!

WOW Factor: First impressions are everything. No, really! If you are giving away lanyards, spend the money on a lanyard stand and avoid the embarrassing tasks of untangling lanyards while your guests are (impatiently) waiting. A stand will keep your trade show table neat, and the entire giveaway process will look professional.

WOW Factor: Lanyards are lightweight. If you are already sending out pre-event communications to attendees, include a lanyard.

LED Key Light

This thin, plastic rectangle keychain is a great giveaway for trade shows and promotional events. It has a metal split ring and can be custom imprinted with your business brand. Hold down the button on the back to release the bright white LED beam. The two button-cell batteries needed to make the light work are already inserted. Attendees can attach this item to their car keys so they won’t ever be stuck in the dark again. There’s plenty of room for your logo (3 5/8″x1”) on this pocket-sized key light. You will find a color to coordinate with your logo because we carry black, blue, green, orange, red, silver and yellow. As low as 82 cents!

WOW Factor: Using the handy key ring, slip in your business card and mini brochure. When they pick up the freebie, they’ll also be picking up your information. Promote with creativity. With hundreds of booths vying for customers, draw people to your booth by hooking up some speakers and holding a contest or mini event.

Jetstream Stylus Pen

This beautiful plastic pen has duo-duty. Click the top once, and you have a pen that writes smoothly in black ink. Click the top again, and you have the stylus with a rubber silicone tip which has a soft capacitive touch…just a big word that means this stylus uses the same electrical properties of the human touch to detect the user’s touch, allowing much finer scrolling precision. A stylus also reduces fingerprints on touch-screens. Available in colors to match any brand: blue, black, green and red. All have black ink. These popular and affordable pens are superb for a trade show, convention, conference or college fairs. These multi-functional promotional pens will certainly make a long-lasting impression on anyone! As low as 45 cents!

WOW Factor: People LOVE free pens. They’re so handy and so useful that 50% of U.S. consumers own a promotional writing instrument. Another fun fact… women who live in the suburbs are even more likely (58%) to own a promo pen than those who live in the city or country. Pretty powerful data for your target market.

WOW Factor: When an event is busy, it’s sometimes hard to concentrate on quality leads versus quantity. So, when your booth is busy and you can’t speak with everyone at length, put your promotional pen to use. “Here’s a pen. Please write your contact information on the back of my business card and I’ll check back just to see if you have any questions…and keep the pen!”


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