Established in 1979, Motivators Promotional Products has grown to be a leader in the Promotional Products Industry. While the company boasts a full service e-commerce-enabled website with over 55,000 promotional products available for purchase, Motivators had to work hard to reach their impressive stature.
Founder, Ken Laffer, started Motivators after spending years in the men’s shirt business. The company began by selling ballpoint pens, bumper stickers and calendars. Soon, Laffer realized he wasn’t just selling pens and bumper stickers, but targeted advertising.
As its business model continued to develop, Motivators began offering clients a chance to focus on using the targeted medium to reach customers. By practicing the maxim, “Quality, Reliability, and Service,” Motivators gradually blossomed into a thriving enterprise. We successfully help clients achieve several goals, including:
- Launching a new product or service
- Re-branding an old product or service
- Delivering better traffic to booths at trade shows
- Developing recognition and reward programs for employees
- Providing service awards and incentive programs for salespeople
- Creating company stores online so employees and clients can purchase their company’s branded promotional items
- Offering custom corporate gifts
By 1995, Motivators launched their online portal: www.Motivators.com. The site began with a relationship database for the company to build positive rapport with clients and provide answers to any questions they might have about a particular product. The site gradually developed a solid base and endured various renovations and improvements until it became fully e-commerce in 2003.
As social media emerged, Motivators stepped up to the challenge pursuing a strong presence by using this new medium to engage and inform clients. Through our company blog and various social media accounts, we provide valuable information about new products, specials and trends as well as another opportunity for customer outreach.
Remaining on the cutting edge of technology and maintaining unmatched “Quality, Reliability, and Service” has been at the forefront of all we do. In 2017, ePromos Promotional Products acquired Motivators to take us to the next level of growth. Joining the ePromos team has allowed us to continue to grow our product line and bring even more options and service to our customers.
Today, motivators.com operates as its own e-commerce website powered by ePromos. With one streamlined process we are able to deliver superior customer service and affordable, quality products, allowing us to continue to demonstrate the core principles set out over 40 years ago.