Motivators Inc. Wins Gold at the 2014 PPAI Awards Ceremony

WESTBURY, N.Y., January 22, 2014--Motivators Inc., a leading promotional products distributor, took home the Gold in the Web Content/Functionality category of the 2014 PPAI Technology Awards. This is the third consecutive year Motivators has been recognized at the PPAI Awards.

In April 2013, Motivators unveiled an updated website. The main goal of this redesign: to improve usability. The new Motivators.com was rolled out with improved site navigation, a Google-powered search engine, product filters to let users more easily find products that meet their specific criteria, a streamlined online checkout process with fewer cart steps, and a Guest Checkout feature.

The overhaul not only enhanced the look of Motivators.com, but also improved the customer buying experience. It’s now easier than ever for customers to find what they’re looking for, whether it’s a product, category, theme or buying guide.

According to PPAI, the Web Content/Functionality Technology Award honors companies that effectively present their products and services on the Web. Motivators won gold for utilizing concise content and relevant terminology for its customers.

“We pride ourselves in having one of the cleanest sites in the industry,” said Motivators CEO Ken Laffer, MAS, MASI. “It’s an honor to be recognized by PPAI for work we’ve put into our website over the last year.”

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Inc. Adopts PPAI Product Safety Awareness Program

Motivators has been named an early adopter of Promotional Products Association International (PPAI)’s Safety Awareness Program.

WESTBURY, N.Y., November 26, 2013--One-hundred advertising specialty companies have already adopted PPAI’s new Safety Awareness Program, and Motivators is proud to be among them.

PPAI is a respected leader when it comes to product safety. The organization not only provides safety information and education to industry professionals, but it also encourages discussion and engagement.

The new Safety Awareness Program is an important piece of PPAI’s Pathway to Confidence, which focuses on building awareness about promotional products as a form of advertising.

“We want distributors to be confident in their suppliers, and vice versa,” PPAI president and CEO Paul Bellantone, CAE wrote in an email. “… [We] want promotional products buyers to be confident not only in the power of the medium but in its safety.”

Motivators has always made safety a priority. Five Motivators staff members have earned their CAS certification, which is achieved by participating in 75 hours of coursework, including product safety classes. Furthermore, the promotional items company offers products that are proposition 65 compliant and CPSIA compliant.

“Quality, reliability and service are the cornerstones of our business,” said Motivators CEO Ken Laffer, MAS, MASI. “And our participation in the Product Safety Awareness Program helps us uphold those principles.”

PPAI’s Product Safety Awareness Program will launch in 2014. It will be compulsory for marketplace access at Expo East 2015.

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Inc. Dealer Sales Program Continues to Grow

Motivators’ Dealer Sales Program continues to expand with three new members.

WESTBURY, N.Y., September 10, 2013–Three additional distributors have joined Motivators’ Dealer Sales Program, an initiative that invites businesses to grow as part of the Motivators all-star team.

David Seymour, Cheryl Macdonald and Jennifer Cottrell have teamed up with the Motivators family as distributor dealers. Each of the marketing professionals has something unique to contribute to Motivators’ growth and future success.

Seymour, formerly of Promotions Superstore, Inc., will be working out of Indianapolis, Indiana. He brings seven years’ industry experience and additional familiarity with NFL licensed products to Motivators. Seymour specializes in overseas product sourcing.

New distributor dealer Macdonald will be an important asset to the Motivators team as a point of contact in Calgary, Alberta in Canada. She has worked in the promotional products industry for more than 10 years and also runs an animal shelter called D.I.N.O. (Dogs In Need Organization).

As former CEO for You’ve Got It Made, a specialty advertising agency in Harrisonburg, Virginia, Cottrell also has much to offer. The company recently relocated from Westminster, Maryland, where it was located for over 13 years. Furthermore, Cottrell has worked with noteworthy video chains on developing incentive programs and marketing ideas to maximize in-store rentals and sales.

The program is headed by Bruce Cohen, Motivators’ Director of Dealer Sales. He can be contacted at (800) 525-9600 ext. 349.

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Inc. Magazine Ranks Motivators Inc. on Prestigious 500/5000 List for 6th Year

Advertising specialty distributor Motivators Inc. is being honored as one of the fastest-growing private companies in America for a sixth year in a row.

WESTBURY, N.Y., August 21, 2013–For a sixth consecutive year, Inc. Magazine has honored Motivators Inc. as one of America’s fastest-growing private companies. The accolade positions the promotional products distributor alongside an exclusive group of companies that have placed on the Inc. 500/5000 list over the years, including big names like Microsoft and Jamba Juice.

“We at Motivators are thrilled to again be recognized on Inc.’s highly-regarded list,” said Motivators CEO Ken Laffer, MAS, MASI. “The fact that it’s our sixth year of consecutive, outstanding growth is something that the staff and I are enormously proud of.”

Inc.’s 2013 list ranks companies according percentage growth (in revenue) between 2009 and 2012. Motivators achieved an impressive 62% increase over the three-year period.

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Celebrates Employee’s Milestone Birthday, More than 30 Years of Service

Motivators Inc. pays tribute to Marie Giattino for her 80th birthday. Giattino has been a Motivators employee since 1981.

WESTBURY, N.Y., May 15, 2013--Today, the staff at Motivators Inc. paid tribute to long-time employee Marie Giattino, who has worked for the promotional products distributor for more than 30 years. Giattino will celebrate her 80th birthday milestone on Friday, May 17.

Giattino has been an important part of the Motivators team since 1981. Throughout the years, she’s played many different roles. Today, Giattino still plays a vital part in the functions of Motivators’ accounting department.

“Marie has been with Motivators Inc. for most of its life, and I feel privileged to still call her a member of the Motivators family,” said Motivators CEO Ken Laffer, MAS, MASI. “Our company has grown significantly over the past 30 years, and she’s been here every step of the way.”

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Helps Sponsor Hurricane Sandy Relief Concert

Promotional products distributor Motivators was a sponsoring donor for Bethlehem Central Middle School’s “Singing Up A Storm.”

WESTBURY, N.Y., April 10, 2013–On Saturday, March 16, 2013, more than 300 people attended “Singing Up A Storm,” a collaborate effort between Bethacapella and the Foundation for Quality Care to support heroes impacted by Hurricane Sandy. Motivators was a proud sponsor of the a capella concert, which benefited the Long Term Care Heroes Hurricane Relief Fund.

The Bethlehem Central Middle School show raised $3,481.00, all of which will be donated to the Long Term Care Heroes Hurricane Relief Fund. The fund gives 100 percent of proceeds to employees of long term care facilities who lost their homes and belongings in Hurricane Sandy.

To date, the fund has raised more than $63,000, supporting more than 68 heroes.

“As a Long Island-based company, we at Motivators saw and continue to see the effects of Hurricane Sandy first-hand,” said CEO Ken Laffer, MAS, MASI. “Through our contribution, we celebrate all those who have stepped up to help in a time of great need.”

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Promotional Products Distributor Motivators Inc. Launches Website Design

New York-based advertising specialty distributor Motivators Inc. announces the redesign of its website, Motivators.com.

WESTBURY, N.Y., April 8, 2013–Promotional products distributor Motivators Inc. has launched a sleeker, easier-to-use Motivators.com. The updated design provides improved functionality as well as a cleaner look to enhance the customer buying experience.

“We’re thrilled to roll out our website redesign,” said CEO Ken Laffer, MAS, MASI. “It has a fresh feel and improved usability across all parts of the portal, from the homepage to product pages. You will see and you will feel the difference.”

Customers will notice a revamped shopping cart as well as an updated MyMotivators experience. “Keeping our customers in-the-know at all points of the order process is our goal,” Laffer said.

ABOUT MOTIVATORS INC.

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Brings In Harriette Hine, Expands Dealer Sales Program

Harriette Hine has signed on as Atlanta, Ga.-based distributor dealer for Motivators Inc.

WESTBURY, N.Y., April 8, 2013–If your company is not growing, then it’s shrinking.

Motivators’ Dealer Sales Program invites distributors throughout the U.S. to grow their business as part of the Motivators all-star team. The promotional products company has officially brought in Harriette Hine of Atlanta, Ga.

Hine has years of experience with some of the industry’s biggest names. She specializes in branded merchandise and incentive promotions in and around the greater Atlanta area.

“As our Dealer Sales Program expands, we look forward to not only providing support to distributors in other parts of the country, but also to growing the Motivators family,” said Motivators President and CEO Ken Laffer, MAS, MASI.

For more information on Motivators’ Dealer Sales Program, contact Director of Dealer Sales, Bruce Cohen, at (800) 525-9600 ext. 349. Prime territories are available.

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Promotional Products Welcomes Bruce Cohen as Director of Dealer Sales

Motivators Inc., a Promotional Products distributor, welcomes its new Director of Dealer Sales, Bruce Cohen.

WESTBURY, N.Y., January 11, 2013--Leading promotional products distributor Motivators Inc. is pleased to welcome Bruce Cohen as its new Director of Dealer Sales. Bruce comes to Motivators with vast industry experience.

For 30 years, Bruce has worked within the Promotional Products industry. Most recently, Bruce held the esteemed position of Senior Vice President of East Coast offices for Jack Nadel International (JNI). Bruce also served on JNI’s Board of Directors.

Bruce has proven to be a leader in building sales forces. He’s received a number of accolades, including the prestigious ESP National Sales Person of the Year in 1990.

Bruce’s role at Motivators will be to support our online business by helping to expand our national dealer sales force.

“I’ve known Bruce for years; he’s got a lot to offer,” said Motivators President and CEO Ken Laffer, MAS, MASI. “I am confident that he will contribute great things to Motivators as it continues to grow its brand in 2013 and beyond.”

 

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Inc. Welcomes Carole Blumberg, MAS

Promotional products distributor Motivators Inc. welcomes new employee Carole Blumberg, MAS.

WESTBURY, N.Y., October 8, 2012–Advertising specialty distributor Motivators Inc. is pleased to welcome Carole Blumberg, MAS, to its team of knowledgeable promotional consultants.

Before coming to Motivators, Blumberg served as president at Blumberg Marketing. She brings with her more than 25 years of industry experience.

“We’re thrilled to have Carole join the Motivators family,” said Motivators CEO Ken Laffer, MAS, MASI. “With her wealth of industry know-how and creative ideas, I know Carole will become an integral part of the team.”

ABOUT MOTIVATORS

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

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