WESTBURY, N.Y., January 22, 2014--Motivators Inc., a leading promotional products distributor, took home the Gold in the Web Content/Functionality category of the 2014 PPAI Technology Awards. This is the third consecutive year Motivators has been recognized at the PPAI Awards.
In April 2013, Motivators unveiled an updated website. The main goal of this redesign: to improve usability. The new Motivators.com was rolled out with improved site navigation, a Google-powered search engine, product filters to let users more easily find products that meet their specific criteria, a streamlined online checkout process with fewer cart steps, and a Guest Checkout feature.
The overhaul not only enhanced the look of Motivators.com, but also improved the customer buying experience. It’s now easier than ever for customers to find what they’re looking for, whether it’s a product, category, theme or buying guide.
According to PPAI, the Web Content/Functionality Technology Award honors companies that effectively present their products and services on the Web. Motivators won gold for utilizing concise content and relevant terminology for its customers.
“We pride ourselves in having one of the cleanest sites in the industry,” said Motivators CEO Ken Laffer, MAS, MASI. “It’s an honor to be recognized by PPAI for work we’ve put into our website over the last year.”
Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features over 40,000 imprintable promotional products as well as an array of marketing ideas and solutions.