Motivators Inc. Receives Counselor Magazine Best Places to Work Honor

For a third time, advertising specialty distributor Motivators Inc. has been named to Counselor magazine’s “Best Places to Work” list.

WESTBURY, N.Y., August 30, 2012–Motivators Inc., a leading promotional products distributor, ranked on Counselor magazine’s “Best Places to Work” list for a third year. Being named to the list signifies that Motivators is one of the 85 best companies to work for within the industry.

According to Counselor, to create the list, more than 4,000 ad specialty employees were surveyed by research partner Quantum Workplace. Counselor editor Andy Cohen revealed that the companies listed all displayed “high levels of communication and a culture of motivation.”

Staff members from each company were surveyed in 10 different areas including team effectiveness, feeling valued, and satisfaction with current role.

“To be recognized on Counselor’s ‘Best Places to Work’ list for a third time is a truly special achievement,” said Motivators CEO Ken Laffer, MAS, MASI. “A company cannot succeed unless its employees are happy, and I’m ecstatic to be able to watch the Motivators staff continue to grow and flourish every day.”

ABOUT MOTIVATORS INC.

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Inc. Gives Back to Local School

New York-based promotional products distributor Motivators Inc. helps local school reach fundraising goal.

WESTBURY, N.Y., August 27, 2012–As part of a continuing effort to give back to the community, Motivators Inc., a leading promotional products distributor, worked with Capital One Bank and DonorsChoose.org to help a local school teacher raise funds for her “Character Counts!” project.

Ms. Lovell, an educator at Powells Lane School in Westbury, New York, launched the “Character Counts!” project on May 6, 2012. Now, three months later and just in time for back-to-school, Lovell has reached her fundraising goal thanks to donations from area companies and organizations, including Motivators.

According to Lovell, her project will encourage positive values in order to create a comfortable and stimulating educational environment.

“Students should feel empowered to go to school and be engaged in learning without fear or anxiety,” Lovell wrote on her classroom project’s page. The funds raised will help the elementary school teacher afford books and technology that educate students and promote “good moral character.”

Deciding to invest in the project was an easy decision for Motivators CEO Ken Laffer, MAS, MASI. “We gave because we believe in giving back to our local community,” Laffer said. “By contributing we hope to help today’s children build strong moral character to become the leaders of tomorrow.”

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

For 5th Straight Year, Motivators Inc. Places on Inc. Magazine 500/5000 List

Promotional products distributor Motivators Inc. is pleased to announce that for a fifth consecutive year it’s made the respected Inc. 500/5000 list of fast-growing, private companies in America.

WESTBURY, N.Y., August 22, 2012--Motivators Inc., a leading distributor in the advertising specialty industry, has placed on the highly regarded Inc. 500/5000 list of fastest growing private businesses in America. This marks the fifth straight year that the company has made the list.

This annual ranking of independent companies across the United States features those that are growing at a rapid pace and helping to drive the national economy. Motivators’ CEO Ken Laffer, MAS, MASI is proud to maintain a position on the esteemed list: “It’s an honor to be acknowledged by Inc. for another year. The remarkable staff at Motivators continues to work harder than ever, and our ranking on the list reflects that.”

Much of Motivators’ success can be attributed to the business’s high standard of customer service and its enthusiasm for reaching out to customers in new, exciting ways. “We’re constantly exploring new avenues of communication, not only to increase brand awareness, but more importantly to make sure our clients are heard,” said Motivators’ Director of Strategic Development, Kimberly Laffer Nick.

ABOUT MOTIVATORS INC.

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Renews Partnership with Carbonfund.org to Offset Emissions

Promotional products distributor Motivators Inc. has renewed its CarbonFree® Business Partnership for a third year in a row.

WESTBURY, N.Y., June 7, 2012–For a third consecutive year, Motivators Inc. has elected to improve its environmental sustainability by supporting the Truck Stop Electrification Project through the Carbonfund.org Foundation. Contributing allows Motivators to neutralize its annual estimated business operational emissions that come from energy use, air travel, commuting and product shipping.

The promotional products distributor appreciates that the Truck Stop Electrification Project receives its donation each year, as its products are shipped all around the United States.

Motivators has a history of participating in environmental initiatives. It began its partnership with the Carbonfund.org Foundation in 2010, and the New York-based company has collaborated with the American Forests “Global Re-Leaf Fund” since 2008 to plant a tree for every eco-friendly promotional product ordered on Motivators.com.

“I believe that businesses must do everything they can to give back to the environment,” said Motivators CEO Ken Laffer, MAS. “Motivators’ continued partnership with Carbonfund.org allows us to be carbon neutral for the third year in a row, which is something we’re immensely proud of.”

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators Inc. Employees Earn Industry Certification

A growing number of Motivators employees are achieving their CAS certifications.

WESTBURY, N.Y., May 22, 2012–It’s been a fantastic year for Motivators employees as they further their industry educations.

As of May 17, 2012, the following Motivators staff members passed their Certified Advertising Specialist (CAS) exams:

-Rachel Levin, Director of Sales and Marketing

-Anthony McNally, Director of Operations and Customer Care

-Sarah Ellis Salooja, Manager of Merchandising and Vendor Relations

-Rhonda Blum, Account Relationship Manager

The news comes just months after Kimberly Laffer, Director of Strategic Development, earned her accreditation, bringing the count of Motivators’ CAS-recognized employees to a total of five. Motivators CEO, Ken Laffer, currently holds a Master Advertising Specialist (MAS) certification, an advanced designation for industry professionals.

To achieve a CAS certification, individuals must participate in 75 hours of structured, industry-approved courses and have at least three years of promotional products experience in addition to passing the exam.

Motivators staff members acquired their knowledge through attending a series of Promotional Products Association International (PPAI)-sponsored activities including trade shows, educational seminars, safety courses, and industry events. The promotional products company has proudly supported PPAI throughout the years.

ABOUT MOTIVATORS 

Since its founding in 1979, Motivators Inc. has been dedicated to providing innovative branding solutions for businesses. Its website, www.Motivators.com, features tens of thousands of imprintable promotional products as well as an array of marketing ideas and solutions.

Motivators’ Kimberly Laffer Achieves Industry Certification

Motivators Inc. Director of Strategic Development, Kimberly Laffer, has been certified as an advertising specialist by Promotional Products Association International.

WESTBURY, N.Y., March 13, 2012–Westbury-based Motivators Inc. is proud to announce that its Director of Strategic Development, Kimberly Laffer, has achieved the certification of Certified Advertising Specialist (CAS). The CAS accreditation, administered by Promotional Products Association International (PPAI), is one of the industry’s most principal professional titles, and designates Laffer as a leader within her field.

Laffer earned the certification by diligently studying the ins and outs of the promotional products industry. She has shown surpassing knowledge related to marketing programs, best practices, the importance of supplier-distributor relationships, the basics of product safety, and ethics and morality in business. The achievement displays Laffer’s dedication to both professional quality and consistent personal growth.

Professionals within the promotional products industry who hold a PPAI certification are looked at as industry leaders and innovators. Laffer is honored to join the ranks of individuals who have also received a PPAI certification: “I have so much respect for PPAI and all they have done for our industry throughout the years. Working towards earning my CAS was such a wonderful learning experience for me and has helped me to understand the inner workings of what goes into both the distributor and supplier sides of the business,” she said. “I’m excited to take this knowledge and put it into practice as I continue to grow with Motivators.”

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